In the News

New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’

CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk.

Retail TouchPoints

Inside CVS's Retail Media Ad Deal With The Trade Desk

CVS’s retail media network is turning on self-serve advertising for the first time through a deal with The Trade Desk, a move that brands have wanted so they could control ad campaigns and get more transparency, according to Parbinder Dhariwal, VP and general manager, CVS Media Exchange.

AdAge

Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.

Beyond The Shelf

CVS Media Exchange Moves to Standardize Metrics

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

Path To Purchase Institute

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are either beefing up their retail media networks or launching their own, as the retail media arms race continues to heat up and Google moves very slowly toward its third-party cookie apocalypse — giving retailers the opportunity to hock their first-party data in an attempt to fill Google’s cookie-sized hole. CVS is one such retailer.

Digiday

CMX aims to put IAB guidelines into place for attributed sales

CVS Media Exchange is the first health & wellness focused retail media network to measure and report attributed sales based on viewable impressions, a newly introduced retail media measurement guideline set by the Interactive Advertising Bureau (IAB).

Chain Drug Review

The Top 8 Retail Media Networks for Advertisers In 2024

To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves.

Adweek

Delivering on customer experience demands deep data insights

Retail media networks (RMNs) have emerged as a solution to this need for more personalized and more relevant advertising, and they’re gaining popularity at a rapid clip. RMNs are uniquely suited to the task. Thanks to customer data platforms (CDPs), they contain the sum total of all the interactions consumers have with an enterprise, whether that’s online or in-store.

The Current

How data clean rooms are enhancing retail media transparency and effectiveness

Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years, with spending expected to more than double to over $100 billion by 2027.

Digiday