Deliver hyper-relevant campaigns with flexibility and control
CMX™ now offers your brand direct control over campaigns with CMX Programmatic Self-Service* — powered by the fastest growing demand-side platform, The Trade Desk.
*Advertiser participation will be managed by invitation only while CMX Programmatic Self-Service remains in closed beta through 2024.
*As permitted by law.
Effectively reach shoppers along their path to purchase with:
Easy campaign activation
Manage campaigns through your existing DSP seat at The Trade Desk, where you can access premium inventory across Display and CTV.
Price transparency
Effectively optimize ad dollars with access to auction-based bidding and transparency into audience and measurement costs.
In-platform measurement
Understand performance from exposure to attributed in-store and online sales.
Our data brings your campaign precision at scale
74M+ ExtraCare® members
Enhance targeting with select deterministic category and subcategory audiences**
59M+
Consumer Health Care shoppers**
61M+
General Merchandise & Consumables shoppers**
57M+
Beauty & Personal Care shoppers**
**CVS Internal Data 2023
