“Vibenomics has a front row seat as retail media rapidly transforms the digital in-store experience. Across the industry, we are witnessing technology adoption that will drive new insights into shopper engagement and influence. CVS has a unique advantage with its ability to reach health, wellness and beauty shoppers. We look forward to collaborating with CVS Media Exchange to deliver targeted, programmatic, in-store content that can help shoppers find products they love through awareness, promotion and new discovery.”
Paul Brenner
SVP of Global Retail Media & Partnerships at Vibenomics, a Mood Media Company
More touchpoints. Exclusive audiences. Only with CMX™.
Reach locally. Scale nationally.
Every day across the country consumers are shopping the aisles of their local CVS® for essentials — over 85% of Americans live within 10 miles of a CVS store.* As our stores evolve, your brand can now reach even more shoppers with our in-store audio as they actively browse aisles in over 6,900 stores.
Activate campaigns with ease
Seamlessly buy and manage your omnichannel campaign through your existing seat at The Trade Desk. Reach a more granular audience in store through highly relevant 30 second audio messages and an assortment of targeting tactics:
🌐 Geotargeting
🗓️ Seasonal & dayparting
🎯 Inventory targeting
Perfect your point of purchase influence
With 5M+ daily in-store interactions nationwide*, your brand can meaningfully connect with those actively browsing.†
- Shoppers who hear in-store audio ads are 90% more likely to consider purchasing the product compared to those who don’t remember hearing the ads.*
- Nearly half of CVS shoppers say in-store audio messaging supports a good in-store experience and is helpful when making a purchase.*
Ready to utilize the power of Self-Service In-store Audio?
Contact us today to learn more about this exciting opportunity coming in 2025.
*CVS Internal Data
† Not a guarantee of performance