We asked suppliers what they wanted most from a self-service tool — more flexibility, visibility and the agility to quickly optimize their campaigns. CMX Programmatic Self-Service, powered by the fastest growing demand-side platform, The Trade Desk, answers those needs by offering brands direct access to our exclusive first-party ExtraCare® audiences.
Building brands with high-fidelity data at scale
As the retail media network for CVS Pharmacy®, we’re unlocking more precise metrics and providing unparalleled levels of transparency and control. CMX Programmatic Self-Service is the latest example of how we’re driving innovation forward — enabling advertisers to manage their campaigns and providing the comprehensive insights needed to effectively reach CVS shoppers along their path to purchase.
An advanced self-service experience
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Flexibility and control
Manage campaigns through your existing DSP seat at The Trade Desk, where you can access premium inventory across Display and CTV.
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Enhanced agility
Effectively optimize ad dollars with access to auction-based bidding and transparency into audience and measurement costs.
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Visibility and transparency
In-platform measurement, from viewable impressions to attributed in-store and online sales, help you understand and maximize campaign performance.