Bridging physical and digital sales opportunities with an omnichannel media mix

A purchase begins long before a customer gets to checkout. Along shoppers’ path to purchase, we can connect with them and reinforce our message, no matter where they are — online or in store aisles. In fact, purchases and engagement highly influence each other: 52% of ExtraCare® members make a purchase in store within 48 hours of interacting with CVS.com®.¹ The journey is no longer solely digital or physical — it's an omnichannel experience.