Meet CMX Private Marketplace™ — A new way to manage your Sponsored Product campaigns
Capture demand at key moments with CMX Private Marketplace — making it easier than ever to get your products in front of high-intent CVS® shoppers at the digital shelf. By working directly with CMX™, you can utilize the power, speed and access of Sponsored Product campaigns, with the support of CMX strategic advisors providing turnkey service from activation through optimization.
What can CMX Private Marketplace offer your brand?
A more strategic search
Our enhanced Sponsored Product experience strategically places your brand to help guide consumers as they’re considering purchases in high-intent areas of CVS.com®. This elevated solution expands targeting capabilities to reach customers beyond your category –– whether in-grid, within results or on product detail pages.
Impactful results and offline sales insights
Combine Sponsored Product and Dynamic Ranking to unlock more sought-after top slots for better brand visibility. The results speak for themselves — a 19% increase in conversion rate, a 34% jump in sales, and 93% more clicks.1 Plus, with access to 14- and 30-day lookback windows, you can see the campaign impact of offline sales at the SKU level.
An efficient way to connect with high-intent shoppers
No third-party seat involvement means a more agile and cost effective way to reach consumers without incurring additional fees.
Speed to market
We’ll help you build, monitor and optimize your campaign so that you’re able to launch in as few as two business days.
Ready to get started?
Contact your partner manager to see how CMX Private Marketplace can boost your brand.
1. CVS Internal Data compared to non-dynamic ranking campaigns, Q1, 2024. ↑