Here's a glimpse of what we shared about the CMX 2025 vision and key initiatives:
Empowering brands with local reach at nationwide scale
Our strategy begins with harnessing powerful insights from over 90 million addressable ExtraCare® shoppers. By leveraging first-party loyalty card data, we enable precise targeting and impactful campaigns that deliver measurable results. These insights help brands engage customers in ways that truly matter.
The One Heart model
We’re making significant investments in our technology infrastructure through what we call the One Heart model. This approach seamlessly integrates Merchandising, Retail Marketing and CMX to deliver consistent, full-funnel marketing experiences across CVS.com®, CVS Health® app and our network of 9,000+ CVS® locations — a strategy that ensures brands can connect with shoppers at every stage of their journey.
Enhancing in-store experiences
With 85% of retail transactions happening in store*, we’re transforming physical spaces into digital-first opportunities. At CVS, we facilitate over 5 million in-store interactions daily, creating countless opportunities for brands to engage shoppers in personalized ways. Through interactive displays, digital signage and in-store audio, we create dynamic environments that boost product discovery, drive engagement and enhance the shopping experience.
Setting the standard for measurement transparency
At CMX, we're passionate about providing our partners with clear, actionable insights. Teaming up with the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ensures our data practices are transparent and trustworthy. This alliance allows us to set the standard in measurement, giving you confidence in the data that drives your decisions.
As retail media continues to evolve, we’re dedicated to fostering innovation and collaboration across the industry. By focusing on omnichannel experiences, leveraging first-party data and maintaining measurement transparency, we’re helping brands build meaningful connections with shoppers and achieve impactful results.
Together, we can shape the future of retail media and unlock innovative opportunities for growth and success.
*eMarketer, 5 charts on the importance of physical retail and improving the in-store experience, March 2024.