Maximize discovery & drive consideration
With Sponsored Brand, your brand equity messaging and hero SKUs take the spotlight — helping build brand loyalty, attract new customers and outpace top competitors.
How Sponsored Brand helps you win:
- Premium ad units showcase key equity brand messaging alongside shoppable SKUs, influencing mid-funnel shoppers as they consider a purchase.
- Real-time targeting precisely targets based on keyword data, ensuring connection with the right shoppers at the right time.
- CPM pricing secures premium ad visibility while removing the uncertainty of CPC bidding wars.
- Conquest and lockout all Sponsored Brand ads for each of your keywords, securing full-page coverage on search pages.
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6x
higher conversionsSponsored Product and Sponsored Brand together drive conversions 6x higher than Sponsored Product alone.
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2.2%
CTRShoppers are actively engaging with Sponsored Brand placements.
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$8+
ROAS*Brands are seeing exceptional returns when incorporating Sponsored Brand in their media mix.
Sponsored Brand ads: a crucial part of the channel mix
Shoppers visit CVS.com® and the CVS Health® app to research before heading into stores. Be there for the start of their shopping journey and influence buying decisions.
- Drive product discovery and brand consideration – Sponsored Brand placements influence purchasing decisions and shape a favorable brand perception in a crowded marketplace.
- Seamlessly integrate and easily convert – Premium ad placements capture attention where it matters most. Top-of-page units offer maximum visibility, while in-grid placements seamlessly integrate within search results to boost conversion.
Be the brand consumers see first
Contact your partner manager today to boost visibility, outshine competitors and accelerate sales by investing in Sponsored Brand.
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*CVS Internal Data: Alpha Testing Q4 of 2024; conversion compared to those only exposed to Sponsored Product ads.
