Reach shoppers as they set wellness goals in the new year
CVS® makes wellness shopping more convenient, CMX™ makes brand discovery more seamless. With over 5 million interactions daily at more than 9,000 stores across the nation, we turn consumer data into targeted insights to help you reach new and renewed brand buyers.
Consumers trust CVS for their health and wellness needs
No matter where they are on their wellness journey, personal health products motivate customers to shop at CVS. Digestive health products, vitamins, and pain relievers were the top three trip-driving personal health product categories in 2023.
ExtraCare® members welcome wellness in the new year
Shoppers are looking to adopt healthier habits in January. CVS Pharmacy®, having the highest reputation in health & wellness nationally1, is their trusted partner on their wellness journey.
New year, renewed health focus. Reach consumers who are looking to revamp their diet, nutrition and skin care routines.
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98%
of CVS shoppersare thinking about dieting and eating healthy in January.2
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77%
of CVS shopperstake vitamins and supplements.2
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71%
of CVS shoppersare focused on a skin care routine in January.2
No matter the wellness category, consumers trust CVS® for convenience and assortment –– the #1 in beauty, personal care and consumer health care3
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Shoppers visit CVS for the products that support their wellness journey.
With a “new year, new you” mentality, shoppers purchased a weekly average of more than 1.5M products in the following categories4: cold remedies, oral hygiene, vitamins and supplements, and digestive health.
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January drove double digit sales growth in4:
• Cold Remedies +14.2% YoY
• Vitamins +19% YoY
• Hand & Body Lotions +34.6%
• Diet & Nutrition +15.9% YoY
• Healthy Snacks +12.2% YoY
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Health, wellness, and these keywords were top of mind for shoppers in January5:
• Toothpaste
• Vitamins
• Toothbrush
• Mouthwash
• Bodywash
• Cough medicine
• Cold medicine
Together, we can drive efficient and effective customer acquisition for your brand
Capitalize on consumers’ renewed wellness resolutions in the start of 2025. Our diverse channel solutions can get your brand in front of more consumers during key moments, from the new year to cold and flu season. Gain inspiration from a few simple solutions your brand can use to make an impact on shoppers.
Get your brand seen by millions with CMX™ Sponsored Product offerings
CVS’s internal research shows that 52% of shoppers browse online then purchase in store within 48 hours.6 Reach millions of these highly-motivated consumers on CVS’s 100% monetized shop pages with our Sponsored Product slot offerings, which, when used in your next campaign, can drive a 34%6 increase in sales.
Reach consumers as they click on health-focused content
Get 1.6x higher ROAS than general programmatic ads with CMX Premium Display Ads and stay present for shoppers as they scroll their go-to health & wellness sites.
New gym routines will bring more streaming ad opportunities
Gym goers like to stream music as they workout. That means as gym memberships increase in January, so will streaming platform subscribers. The average gym goer spends 7.6 hours each week7 working out, giving your brand plenty of time to advertise your products to them between songs and sets.
Target wellness shoppers as they scroll for skin care tips
Pinterest’s 68M+ health-focused users will be scrolling for inspiration on how to refresh their skin and beauty routines. Let’s get your products in their feed and convert clicks to sales.
Ready to boost your sales in the new year?
Reach out to your partner manager today and connect your brand with wellness seekers.
(Not a guarantee of campaign performance.)
1. 2023 Axios Harris Poll 100 Reputation Ranking. ↑
2. CVS Internal Data: January mood of the month 2024. ↑
3. Circana Unify Panel Data for Food, Drug, Mass and Walmart Retailers; Building 52W for 2023. ↑
4. CVS Internal Data, January 2024. ↑
5. Criteo Search Trends Report, January 2024. ↑
6. 2023 CVS Internal Data. ↑
7. “The Power of Audio.” Digiday.com. 2017. ↑