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Over 60M women trust CVS® for wellness needs

With more than two-thirds of ExtraCare® loyalty members being women, CVS is their #1 choice for health, wellness, beauty and personal care products.* Partner with CMX® to connect your brand with them throughout their health and wellness journeys.

Three women leaning in toward each other for a group selfie.

Women are spending more at CVS, offering your brand unparalleled opportunities to reach them and provide essential products* 

 

  • Sales↑
    YoY

    across vitamins, digestive health, supplements, acne, feminine care, pregnancy test kits, fertility/ovulation and active nutrition.**

  • +4%
    growth

    in feminine care dollar share vs. the rest of the drug market.***

  • 216%
    more per basket 

    spent by women’s multivitamin shoppers with high index overlap in facial care (199), digestive health (181), feminine care (172) and pain relievers (142).*

Convenience drives loyalty, and women choose CVS for its seamless, flexible shopping experience

 

A woman sits in front of a mirror while holding her phone open to the Here for Women web page on CVS.com

Total e-commerce sales are surging 18%+ across key categories*

Feminine Care
Acne
Deodorant
Fertility/Ovulation

Buy online, pick up in store (BOPIS) is accelerating 31%+*

Active Nutrition
Digestive Health
Vitamins & Supplements
Shaving Needs

With CMX, your brand can tap into exclusive first-party data, precision targeting and proven engagement strategies to engage with more high-intent shoppers.  

Why invest with CMX? 

Brands that activate within the women’s health & wellness tentpole see significant customer acquisition and efficiency gains. 

  • New customers

    26-46% of customers were new-to-brand in last year’s campaign†

  • Co-branded reach

    Co-branded creative & audience expansion drive greater reach & awareness†

  • Ad spend efficiency

    Targeted ad spend gains more CPM & CPA efficiency†

  • Targeted messaging

    Bespoke audience targeting ensures your message reaches the right shoppers

  • Optimized ads

    Dynamic Creative Optimization (DCO) at no development cost maximizes ad performance

  • Enhanced ad interaction

    Increased engagement through personal ad experiences

Ready to make a lasting impact on women’s wellness? 

Contact your partner manager today to collaborate with us at CMX. 

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  • *2024 CVS Internal Data: 1/1/2024–11/23/2024 

  • **2024 CVS Internal Data: 1/01/2024-11/16/2024

  • ***2024 CVS Internal Data: Last 4 Weeks Ending 11/23/2024

  • †2024 CVS Internal Data: 5/1/24 – 7/31/24