Put some spring in your sales with CMX™
CVS® shoppers are stocking their cabinet with allergy solves, filling baskets with candy and adding last minute road trip essentials to cart. Opportunities to join their shopping journey will be in full bloom, so make CMX your partner for connecting to consumers.
More sniffles mean more sales
Symptoms are intensifying too, due to allergens sticking around longer and more pollen production.1
- Half of CVS shoppers buy allergy relief products every month, and 2/3 of them are ExtraCare® members.**
- Allergy shoppers are shown to build 70% bigger baskets than the average CVS shopper†, over indexing on categories like cold remedies, pain relievers and vitamins.*****
- Overall, your brand could see a 29% jump in sales during spring allergy season compared to non-seasonal weeks.
How CMX can help your brand during allergy season
Use dynamic ranking to get your brand in top product slots as consumers search symptom relief. Premium publishing could also be a key driver as shoppers scroll their most trusted websites searching for allergy solutions.
Beauty sales are glowing up this spring
For shoppers, spring is a key motivator for switching up beauty and personal care routines –– making it a consistent top 2 traffic timeframe at CVS.****
Not only do 57M ExtraCare members purchase Beauty and Personal Care categories at CVS**, beauty shopping on CVS.com® has gone up 28% year over year for shoppers aged 36–54.*
How CMX can help boost your beauty brand sales
Work with us to meet beauty tip and product seekers on their go-to inspiration resource: Pinterest. There, your brand is 82%3 more likely to find beauty enthusiasts than on other social platforms. Highlight your portfolio using brand shop or product listing pages as consumers click through from Pinterest.
Buyers will be shopping Spring Break essentials
Families traveled 40% more in 2024 than 20234. That means more consumers are looking for those last-minute solutions to their Spring Break shopping list. Reach consumers seeking convenient solutions.
- 75% of CVS shoppers are spending time outdoors in March and April, causing nearly 20% of them to increase their spending.*****
- While traveling, they’re forgetting to pack essential items in categories like trial and travel, sun care, and hand and body lotion, leading to 150% spikes year over year with curbside pickup.*****
How CMX can help your brand leading up to Spring Break
CVS.com is the perfect place to get your brand noticed with homepage elements. Plus, capture their attention with our sponsored product offering as they continue to browse on CVS.com. 52% of ExtraCare members make a purchase in store within 48 hours of interacting with CVS.com.
Get your brand in more Easter baskets
A late April Easter celebration in 2025 means more time for consumers to plan their holiday spending.
- Easter season is the #1 highest traffic driver for digital trips, and the #2 highest traffic driver for in-store trips.*
- 77% of consumers make their own Easter baskets instead of buying pre-made, giving the chance to fill them with CVS products.*****
- The weeks leading up to Easter even offer a 15% increase in total store sales for consumables, snacks, seasonal toys, facial care and masks.*
How CMX can help your brand during Easter
Onsite sponsored product can get your brand front and center for the holiday. Also, 90% of Pinterest users plan to spend money on Easter gifts. With a CMX campaign using Pinterest, we can capture shoppers' attention on social as they browse for gift ideas.3
Ready to activate your brand’s spring seasonal campaign?
Contact us to get started.
*CVS Internal Data: 2023, 2024
**CVS Internal Data 2023
***CVS Internal Front Store Data 2023
****CVS Internal Data FY 2023
*****CVS Internal Data 2024
† Not a guarantee of performance
1ABC7 Chicago
2CDC Scientific American
3The Pull Agency. Prep, Prime & Pin. May 2023
4U.S. Chamber of Commerce