Family in matching green and white striped Christmas pajamas sitting around the tree smiling and watching one of the children open a present

Spread moments of joy for your brand this season with CMX™

Reach millions of ExtraCare® shoppers and help them wrap up their holiday season with your brand.

Close up of someone cutting tape for packing and gift wrapping

‘Tis a shorter holiday season!  Shoppers are buying earlier at CVS®

In 2023, more than half of shoppers started browsing and buying in November.*  Not wanting to miss out on one moment of the holiday season, many of our  consumers started shopping early. This year, we expect the same buying behavior  to be amplified. Having five fewer days between Thanksgiving and Christmas will create an urgency for shoppers to buy earlier — not spend less.

*_{Source: NRF and Prosper Insights & Analytics November 2023 Consumer Holiday Survey}

Shoppers buy more at CVS

With 9,000+ store locations and increased online access, CVS is the convenient destination for all the little things that make the holidays happen.

As shopper budgets grow, so does their basket assortment.  Last year, CVS shoppers purchased more holiday products at CVS than any other retail channel.*

*_{Source: 2023 Custom Research “Seasonal Shopping: December Holidays”}
**_{Source: Forbes – 2023 American Holiday Spending Trends}

Donut chart with gift boxes in the middle and 45% filled with dark red and 36% filled with red next to copy, “45% of shoppers expect to spend the same for the holidays*” and “36% of shoppers intend to increase their budget for holiday shopping**"

Seasonal shopper insights

The week leading up to Christmas was #1 in sales for Beauty Care, Personal Care and General Merchandise.
Last year digital shoppers and digital orders grew +26% YoY.
58% of consumers choose CVS for seasonal products because of our 9000+ convenient store locations.
Last holiday season saw a  3% YoY growth in net sales.
Last holiday season, 28% of consumers were using buy online, pick up in-store options.

_{Source: 2023 Custom Research “Seasonal Shopping: December Holidays”}

Family in matching green and white striped Christmas pajamas sitting around the tree with the father opening a customized mug from CVS Photo that has a family portrait on it while his daughter gives him a hug.

Surprising seasonal sales

From body lotion to batteries, baskets get bigger as shoppers buy across categories to finish up their shopping lists.

Dec. was #1 in sales

December was the #1 sales month for False Nails, Facial Care, Derm Moisturizers, Facial Kits, Candy, Snacks, Pet Toys, Toys and Stationary.

Nov. & Dec. — top 2 sales months

November & December were the top two sales months in 2023 for  Hand & Body Lotions, Cookies, Batteries and Gift Cards.

Gift giving drove more trips

Holiday gifting expanded basket assortment and drove +29%  more trips YoY. Seasonal Gifting sales were +103%, Candles +67%,  Plush +40% and Photo saw 7% sales growth in December.

_{Source: 2023 Custom Research “Seasonal Shopping: December Holidays”}

Brand growth is here for extra holiday cheer — be omnipresent online and in-store

52% of ExtraCare members buy within 48 hours of visiting CVS.com®. Capture their attention as they browse.
CMX offers 200M+ impression opportunities onsite, and offsite opportunities like premium publishers, premium audio and CTV.
Dynamic ranking on CVS.com provides a 19% increase in search conversion rate.
Use Search Carousels to create a digital shelf set for brand discovery and interaction.
Buy Box ads can help drive consideration.
Campaigns with Dynamic Ranking see a 34% sales increase.